The 22 Best August 2022 Beauty Launches, According to Marie Claire Editors

So. Many. New. Products.

collage of best august beauty launches including nuface mini+
(Image credit: Brittany Holloway-Brown/Future)

Brace yourself: August 2022 was a big month for beauty. The launches were plentiful—our “Best New Beauty Launches” list is *never* this long. And more importantly, all the new-to-market makeup, haircare, and skincare products were damn good. With every shower session, swatch, and self-care day came a new obsession—and wild results. Some Marie Claire editors found the solution to their perpetually dry skin, while others discovered a new cult-favorite bronzer perfect for an end-of-summer sun-kissed glow. As for me? I can’t stop singing the praises for Live Tinted’s new nude lipstick or playing with my shiny, new NuFace. 

Alas, that’s just the tip of the beauty iceberg. Brands reformulated cult-favorites (lookin’ at you Glow Recipe) to be better than ever, released their biggest drop of the year (shoutout Lancôme), and even entered new categories (Tory Burch’s new perfume gets five stars!). To see what our team has been loving—and shop for yourself all the while—scroll ahead. 

Samantha Holender
Samantha Holender

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.